Glossaries and Definitions

  • The Usage Glossary is a collection of terms and their definitions. The glossary is provided to serve as a resource for various industry requests and to help agents negotiate on behalf of their artists. The glossary outlines standard understanding within the industry but should be reviewed carefully with clients according to specific job circumstances and parameters.

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  • The AMA Terms and Conditions Glossary is meant to provide clarity of terms that are commonly seen within project contracts, MSAs, and scope of work documents. Terms and conditions found here also correspond directly to the AMA universal bid form cover sheet.

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  • The AMA definition of Markup is intended to provide context and clarity on how and when markups, production percentages, and admin fees are applied to shoots.

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