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Planning a Digital Campaign

Advertising platforms offer different value propositions. From the broad reach of traditional mediums to the precise targeting of programmatic ads, understanding the relative value and strengths of each platform helps in making informed decisions.

Digital Advertising

Digital advertising is dynamic and can adapt in real-time based on platform specification, number of impressions, engagement metrics, etc.

Platforms: Social media, websites, mobile apps, streaming services, etc.

Key considerations:

  • Scope of Usage

  • Exclusivity

  • Media Size and Placement

  • Ad Format and Length

  • Number of Impressions or Views

  • Territory

  • Usage Duration

  • Brand Reputation

  • Creator's Reputation and Expertise

  • Credit and Attribution

  • Budget of the Advertiser

  • Engagement and Interaction

  • Target Audience Size and Demographics

  • Third party use (Resale or Redistribution)

  • Data-driven Personalization

  • Number of Impressions or Clicks

  • Ad Performance Metrics

Traditional Advertising

Traditional advertising campaigns are planned in advance and without the ability to adjust and adapt during the agreed upon term of the campaign.

Mediums: Newspapers, magazines, TV, radio, billboards, direct mail, etc.

Key considerations:

  • Scope of Usage

  • Exclusivity

  • Media Size and Placement

  • Ad Format and Length

  • Number of Insertions or Airings

  • Territory

  • Usage Duration

  • Brand Reputation

  • Creator's Reputation and Expertise

  • Credit and Attribution

  • Budget of the Advertiser